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Connecting Brand and Purpose

Your personal brand is what others “see” when you interact with them. You may not be aware that you have a personal brand, but when you connect with someone, they react with emotions just as much as logic (if not more).   Your core principals, values, ethics and mindset shine through.   After all, isn’t it true […]

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Your Unconscious Personal Brand

One of the nuggets of Emotional Intelligence is that our emotions stand between the data that our senses absorb and the rational part of our brain that processes this data. We know this instinctively, unconsciously.   How we react to a message has a lot more to do with the messenger than the message. If we […]

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