How Leaders Use Text Messaging

Text messaging is a popular form of communication, particularly among the millennials where it is the preferred form of communication, easily replacing e-mail.   Equally popular is social media in its various forms (Facebook, Twitter, Instagram, YouTube, various blogs and apps, etc.).   Spend time in any coffee shop or restaurant and you will see the prominence of cell phones both with people who are alone and in conversation with others.  What is striking about this is that it is addictive and it does not foster relationships. To the observer, the message that is being conveyed is that the phone is more interesting than the person across the table.

What role then does text messaging and social media play in Leadership Development and Emotional Intelligence? Successful leaders build relationships. They demonstrate respect for others and practice empathy. They inspire the team or organization to take responsibility for a better future.   They generate trust. Can this be done through text messaging or social media posts?

Social media and text messaging are communication tools that are most effective in conveying facts. Messages can quickly reach a large audience and create a lasting record. But they are impersonal, one-way and slow to provide feedback.

Successful leaders use social media and text to augment or market their message or to quickly deliver routine information or necessary facts.   They are tools that supplement rather than replace.

Here is what Leaders know about incorporating social media, text and electronic communication:

1. Leaders demonstrate respect for others. This means that the phone or computer is not present in conversations or meetings. A leader’s attention is focused not distracted.   They ask permission when it is necessary to interrupt the conversation.  They forewarn when interruptions are anticipated.

2. Leaders develop relationships through face-to-face communication. They leave their office and speak directly to associates as they work. Through verbal communication, leaders send a positive message and show that they care about the ideas, opinion, and feeling of others.

3. Leaders build trust through open communication. This means communication that includes active listening, dialog and candor.

4. Leaders practice empathy by sharing stories and discovering a common ground.

Leaders know how to recognize and harness the power of popular tools and trends. They see the larger picture, and develop strategies that incorporate the trends while distinguishing shortcomings. They serve as role models for the next generation.